Augmented Reality Shopping Experience

Objective

The aim of this project was to revamp an existing health and wellness mobile application to enhance user engagement, usability, and overall user experience.

Client & Context:

The client, a health and fitness startup, sought to elevate their app to offer a more intuitive, engaging, and holistic user experience. Their goal was to attract and retain users by providing a seamless and personalized health and wellness journey.

Key Responsibilities

• Conducted comprehensive user research through surveys, interviews, and user behavior analysis.

• Conducted usability testing to validate design decisions and iterate based on user feedback.

• Collaborated with the development team to prioritize features and improvements

• Led the UI/UX design process from ideation to implementation.

Process & Methodology

Discovery & Research Phase

• Conducted stakeholder meetings and user interviews to understand pain points .

• Analyzed market trends, competitor apps, and user behavior to identify opportunities.

• Compiled user personas and journey maps to visualize user goals and pain points.

Conceptualization & Wireframing

• Developed wireframes and low-fidelity prototypes to outline the app's new architecture and functionalities.

• Iteratively refined wireframes based on usability tests and feedback from stakeholders.

• Compiled user personas and journey maps to visualize user goals and pain points.

  
  

UI Design & Visual Enhancements

• Created a visually appealing interface consistent with the brand, focusing on intuitive navigation and clear visual hierarchy.

• Analyzed market trends, competitor apps, and user behavior to identify opportunities.

• Conceptualization & Wireframing

Prototyping & User Testing

• Built interactive prototypes to simulate user interactions and validate design decisions.

• Conducted usability testing sessions with target users to gather feedback on the prototype.

  
  

The "Health & Wellness App Transformation" project successfully redefined the app's user experience, resulting in increased user engagement, improved usability, and a more holistic health and wellness journey for its users.